Plan du site

• Blog
  • PIM, the new marketing tool
  • What data is managed by a PIM?

• Communication
  • Communication: why is it so important?
  • What are the types of internal communication?
  • What are the tools of external communication?
  • What are the different types of events?
  • The importance of press relations in a communication strategy?

• Marketing digital
  • Product marketing, a fundamental element of the marketing mix?
  • Marketing mix: the 7 Ps of marketing
  • The key components of digital marketing
  • Some SEO practices to properly reference your professional website?
  • Steps to discover Inbound Marketing
  • What is display in marketing?
  • How to set up an SEA strategy?

• Product marketing
  • Product marketing: why do you need to segment?
  • What is Product Marketing?
  • What are the technical functions of packaging?
  • Product marketing: how to properly target your audience?

• Technology Marketing
  • What are the new technologies within marketing?
  • How Artificial Intelligence is Transforming Marketing
  • Why it is urgent to have a chatbot on its website
  • What is Marketing Automation?