Product marketing

What is Product Marketing?

Product marketing is the process of bringing a product to market. It includes market research, product development, pricing, promotion, and distribution. The goal of product marketing is to find the right market for the product and to develop the right…

What are the technical functions of packaging?

Packaging is an essential part of any product, and its technical functions are many and varied. It protects the product from damage, contamination, and tampering, and can also help to preserve its shelf life. It can also provide important information…

Product marketing: how to properly target your audience?

In order to properly target your audience for your product, you need to understand what your product is, who your target audience is, and what needs and wants your target audience has. Once you understand these things, you can create…