How many consumers will visit AT&T and Apple stores this Friday for the long-awaited launch of Apple’s iPhone? No one can say. Some analysts are speculating that the turnout could be disappointing, at least in relation to the expectations created by the massive hype around the product that combines the functionalities of a cell phone, [...]

The majority of people who buy insurance do online research first — but that doesn’t mean they only want to read.
Interactive tools engage people with your website, and create a more positive user experience. Marketing folks like to call a website that encourages people to spend more time on it “sticky.”
Some super-sticky websites that do [...]

Beginner’s Guide to SEO
by Rand Fishkin of SEOmoz.org
Sections in this guide:
• Prologue: Who is SEOmoz and Why is this Guide Free?
• A: What is SEO?
o Why does my company need SEO?
o Why do the search engines need SEO?
o How much of this article do I need to read?
• B: How Search Engines Operate
o Speed Bumps and Walls
o Measuring Popularity and Relevance
o Information Search Engines [...]

There is growing unease among consumer privacy advocates over Google’s proposed $3.1 billion acquisition of DoubleClick.
How will the search-advertising powerhouse treat the massive amounts of data it already stores on people’s search histories, once it also has at its disposal a storehouse of data on people’s surfing habits from DoubleClick, the No. 1 digital ad-serving [...]

It is no longer just a good idea to add search to your marketing mix — it is imperative for marketers to do so if they want to succeed.
Panelists at the “Putting Search into the Marketing Mix” session at the Search Engine Strategies Conference & Expo emphasized the importance of embracing search and integrating it [...]

With the purchase of DoubleClick Inc., Google Inc. will position itself as the No. 1 company in the online display advertising space. Couple that acquisition with its lead in search marketing and Google becomes the one-stop shop for most of your online advertising needs. An added bonus: it beats Microsoft to the punch yet again.
Google [...]

Comcast this week announced the creation of Comcast Interactive Media, a new division to develop and grow the company’s internet businesses, including the Comcast.net portal (via ReveNews). It will leverage Comcast’s advanced broadband network and technology, existing service offerings, extensive content relationships, and its customer and supplier relationships to build innovative new online services.
Comcast veteran [...]

This is the future according to EPIC 2014, a faux documentary posted to the Web in late 2004 by young journalists Matt Thompson and Robin Sloan. Thanks to their slightly tongue-in-cheek, Twilight Zone-inspired tone, the short video drew as many chuckles as gasps of dismay from the legions of mainstream media types and Web digerati [...]

 
As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web. You may [...]

Geoff Caplan, the owner of this site, is a highly experienced Internet publishing, content and marketing consultant with over 15 years of continuous online experience. He has also been a professional writer since a teenager.
For further information about Geoff and Internet consulting services, he can be contacted at geoff@mail.org
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Internet Marketing
Geoff is an Internet marketing veteran, [...]