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What started out in 2003 as simple community-based Web sites and tools for sharing information with friends, social media has grown into a phenomenon of epic proportions with the monumental success of sites such as YouTube, Bebo, Flickr, Digg and a myriad [...]

In what it calls the latest “evolution” of its ad model, Facebook is testing a new set of ads aimed at boosting click-throughs and further tapping into the social graph on behalf of marketers.
The first three types of Engagement Ads now in trial let users post comments, become a “fan” of a brand’s Facebook Page [...]

Dispatch From CES 2008
» Video, Rich & Streaming MediaBy Ian Schafer, The ClickZ Network, Jan 11, 2008
Columns  |  Contact Ian  |  Biography

I spent this week at CES 2008, where innovation was everywhere. I’m the CEO of an agency for which innovation is everything, so this was a can’t-miss for me. The event got me [...]

Beginner’s Guide to SEO
by Rand Fishkin of SEOmoz.org
Sections in this guide:
• Prologue: Who is SEOmoz and Why is this Guide Free?
• A: What is SEO?
o Why does my company need SEO?
o Why do the search engines need SEO?
o How much of this article do I need to read?
• B: How Search Engines Operate
o Speed Bumps and Walls
o Measuring Popularity and Relevance
o Information Search Engines [...]

This is the future according to EPIC 2014, a faux documentary posted to the Web in late 2004 by young journalists Matt Thompson and Robin Sloan. Thanks to their slightly tongue-in-cheek, Twilight Zone-inspired tone, the short video drew as many chuckles as gasps of dismay from the legions of mainstream media types and Web digerati [...]

Podcasting may be the newest - and least recognized - of the social media tools, but a new report indicates that podcasting will come in to it’s own in the coming years.
So far the audience for podcasting is small; however that small group is very dedicated to the technology and their favorite podcasters. Advertisers are [...]