An Internet content specialist specializing in online marketing and promotion for attorneys has noted that the most successful legal professionals who market online have a keen insight into legal issues that affects the every day lives of individuals and businesses.
“It’s a challenging time for marketing of all types,” observes Boca Raton Florida based legal online [...]

Google (NSDQ: GOOG) beat analysts expectations Thursday, posting an increase in net revenue of 4.5 percent and net income growth of 18 percent. The figures may back up reports from earlier this week that the search advertising market has largely stabilized, especially considering that the average cost-per-click was up compared to the first quarter. In [...]

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The Internet is the only medium expected to reap advertising increases during 2009, according to the latest edition of ZenithOptimedia Group’s quarterly tracking study on the advertising economy. The report, released early this morning, reflects a dramatic downward correction by the Publicis media unit, which now predicts the global ad economy will [...]

The South Florida Interactive Marketing Association (SFIMA) sponsored a great all-day Internet marketing workshop last Friday at Nova Southeastern University in Davie, Florida. I attended, expecting to experience a very Google-centric event, since it was promoted as the GoogleWorld Search Engine Marketing  1-Day Workshop. There was also a lot of general Internet marketing information presented [...]

A recent collaborative effort by SEOmoz CEO Randfish and David Klein offers advice on how best to leverage advertising on Facebook and build investment confidence in the space.
The following is a summary of their findings, posted on SEOmoz.com.

Facebook, sporting hundreds of millions of users, makes a compelling case for investing (chart via Nielsen) in the [...]

Source:  Techmeme
Posted by: Geoff Caplan
Geoff Caplan.Com
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What ad models most effectively reach social networkers, today? According to the social networkers themselves, opt-in advertising works best, while behavior-based campaigns and randomly generated ads are far less successful.
About 40% of social networkers condone the practice of opt-in advertising, according to data being released today by market research firm InsightExpress.
social networks [...]

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It didn’t take long for Carol Bartz, Yahoo Inc.’s new chief executive, to demonstrate that her style will differ dramatically from that of her predecessor — Jerry Yang, the genial, soft-spoken co-founder of the struggling Internet company.
Carol bartz Yahoo!

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Perhaps the biggest threat to Google Inc. (GOOG)’s increasing dominance of Internet search and advertising is the rising fear, justified or not, that Google’s broadening reach is giving it unchecked power.
This scrutiny goes deeper than the skeptical eye that lawmakers and the Justice Department have given to Google’s proposed ad partnership with [...]

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A friend of mine recently told me that his new boss refuses to market the firm’s website because she thinks internet advertising is a ‘flash in the pan’.
When my poor friend eventually got a word in edgeways, he said he understands the value of the internet as a marketing platform but needs [...]