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Befriended and poked by companies
Nearly six out of 10 Americans who use social media interact with companies on social media Websites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone.
The researchers found 85% of social media users thought companies should interact with their consumers through social media, [...]

In what it calls the latest “evolution” of its ad model, Facebook is testing a new set of ads aimed at boosting click-throughs and further tapping into the social graph on behalf of marketers.
The first three types of Engagement Ads now in trial let users post comments, become a “fan” of a brand’s Facebook Page [...]

E-commerce companies are hoping Web video can result in more product sales. Companies like 1-800-Flowers and Blendtec, which sells blenders, are experimenting with video, though they don’t know what to expect.
For Valentine’s Day, 1-800-Flowers is trying to get its customers to create a “Video Valentine,” which lets you upload photos, write messages and choose [...]

Web marketers see it all of the time.
Companies of every size and description sometimes have unrealistic expectations with online marketing.
Many can be described as web wannabees because they have no clear objectives for the Internet. There is also no vision or concept for being on the Web, other than a vague and urgent perception that [...]

Did you know that web linkage is responsible for a significant amount of web traffic?
Search engines are still extremely important but many of the most successful e-commerce sites claim that linkage programs offer a tremendous source of web traffic.
It makes sense. The nature of the World Wide Web encourages serious web surfers to navigate from [...]