Look, Mom, you’re on Facebook
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Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the ‘net mainly for emailing and sending forwards (e.g., jokes, pictures).
With an active audience of [...]

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The digital interactive marketplace will continue to take shape and even make strides in 2009. IPG Emerging Media Labs identifies five trend areas to watch next year, related to browsers, conversation, transmission, retail and consumer tech.
Digital Interactive Marketplace CRM

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Perhaps the biggest threat to Google Inc. (GOOG)’s increasing dominance of Internet search and advertising is the rising fear, justified or not, that Google’s broadening reach is giving it unchecked power.
This scrutiny goes deeper than the skeptical eye that lawmakers and the Justice Department have given to Google’s proposed ad partnership with [...]

In what it calls the latest “evolution” of its ad model, Facebook is testing a new set of ads aimed at boosting click-throughs and further tapping into the social graph on behalf of marketers.
The first three types of Engagement Ads now in trial let users post comments, become a “fan” of a brand’s Facebook Page [...]

The drumbeat grows louder from opponents to the Google/DoubleClick merger as three consumer-interest groups yesterday filed an amended complaint with the Federal Trade Commission calling for the agency to impose stringent restrictions on data use and collection before letting the $3.1 billion deal go through.
The Electronic Privacy Information Center (EPIC), the Center for Digital Democracy [...]

Ars Technica delves deep into a new Google patent for a video game advertising system that would embed a piece code into a PC or console to monitors user behavior in video games. The obvious intent is to serve highly targeted advertising. Everything from a conversation in “World of Warcraft” to a scan of saved [...]

Little has been written about yesterdays announcement that Yahoo would be selling display and video ads for Comcast’s websites, in particular, Comcast.net.
What’s so special about this deal beyond the shear size of Comcast and the inventory it makes available to Yahoo to sell ? its the network stupid.
The one thing that Google doesn’t have is [...]

There is growing unease among consumer privacy advocates over Google’s proposed $3.1 billion acquisition of DoubleClick.
How will the search-advertising powerhouse treat the massive amounts of data it already stores on people’s search histories, once it also has at its disposal a storehouse of data on people’s surfing habits from DoubleClick, the No. 1 digital ad-serving [...]